Reach also gives you an option to request a new spot on the map. I thought that would mean I’d have to walk a bit to get to my final destination, but the map turned out to be blanketed in pins: I could select a drop-off spot just a few steps from PERC. Reach isn’t quite as flexible as regular rideshare, in that available pickup and drop-off spots are indicated by pins on the map. Once I selected a starting point, a shaded zone indicated the area where I could travel from that point (you can’t travel between zones). I quickly made an account, where I could add my preferred payment method and any accommodations (the Reach shuttles are ADA-accessible). The app, which MARTA built in partnership with Georgia Tech, was instantly familiar: it looked a lot like the apps for Uber or Lyft, with options to select a starting location and desired destination. I planned to ride to Perc on Hosea Williams Drive in Oakhurst, one of my favorite coffee shops. I don’t live within a zone, so I drove to the nearby Avondale Estates MARTA station to begin my journey. Reach is still in pilot phase, so it currently operates in only a few specific zones.
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to 7 p.m.-a ride costs $2.50, the same price as a MARTA bus or train ride, and transfers are free.Īlways looking for a way out of Atlanta traffic, I decided to download the app and catch a ride with MARTA Reach. During the pilot program-which runs Monday through Friday, 6 a.m. You can call a MARTA Reach ride via an app or by phone, and pay for it like a bus ride with a MARTA card or cash. Similar to Uber or Lyft, the service takes passengers on short distances around town, generally from a stop near their house to a MARTA station or bus stop. Like the vast majority of Atlantans, I don’t live in walking distance to a MARTA train, a useability issue that transit experts refer to as the “first-mile/last-mile problem.” To address that problem, MARTA has piloted a creative solution: an on-demand rideshare system dubbed MARTA Reach.
One thing I definitely do miss: affordable, accessible public transportation.
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